Welcome to the August 08 edition of The Dynamic Dispatch, the email newsletter of Dynamic Advantage.
 
We bring you better customer service.
 
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This Month’s Dispatch Data

Service call: Protecting yourself from salmonella
 
Everybody's heard about the recent salmonella scares. If you're in the food service or grocery industry, you're well aware of how dangerous salmonella and other outbreaks can be to people. (And to your business, as well.)
 
If a food scare happens to you, you'll want to be prepared.
 
That's why we've decided to partner with Food Safety Associates as part of our mission to help our many clients in the industry. We knew this message from FSA's president, Dr. William Manos, would be useful:  Food Safety Associates specializes in providing their customers with specific direct actions to take in a crisis management situation.
 

After you hear about a recall, what’s next? Here are just a few pointers to consider:
  • Do you have a plan ready?
    • Who will call the local suppliers, Health Department and or FDA to get most accurate information?
    • How will you document your actions?
    • How will the product be identified?
    • Who will pull the product and then store it properly to avoid confusion?
    • Who will notify our customers?
    • Who will handle the complaints for your customers if they occur?
    • The plan should have a crisis leader.
  • Consult with a professional in the industry.
  • React quickly once action is agreed upon (i.e. stop shipping or using tomatoes).
  • Use any and all options to take reasonable care of your customers (i.e. setting up a recall area).
  • Now, after the first actions are complete, call your produce suppliers – then follow their instructions.
These are only a few suggestions on how to protect your business, more importantly your customers business. You get the idea: An ounce of preparation is worth a pound of cure.

In the most recent outbreak, 40 states were affected and 1440 people were made sick. Over half the cases were in New Mexico, Texas and Illinois, with focus expanding from tomatoes to jalapeños, cilantro and Serrano peppers. Also, any combination of these products found in salsa. Ultimately, the Serrano peppers were found to be the cause.

One way to help prevent future outbreaks is to work with knowledgeable hands-on professionals like Food Safety Associates, Inc.

Here are just a few of their services:
  • Training:
    • NRA ServSafe certification courses.
    • Basic Food Handler Classes.
  • Compliance Programs:
    • Food Safety / Operational Audits
    • Food Safety Inspection Audits
    • Food Safety HACCP

Tips & tools: Smile!
 
Want to improve your customer service and employee morale? Here is one of the most cost-effective, powerful tools you can implement today: SMILE!

Putting The Smile out there – yes, it can be that simple.

When you smile, the impact is doubled:  It makes you feel more positive, and it communicates all of this and more to your customers:
  • Welcome – we are happy to see you
  • I am approachable and ready to help
  • We offer a relaxed, fun environment
  • I’m grateful you’re here today
Smiling is easy, costs nothing, and builds precisely the sort of relationship you want with your customers -- one that encourages them to come back. Unfortunately, it's all too absent from too many workplaces.
 
Walk around your own business and ask yourself, "Are my people greeting customers with a smile?" If not, you're not building the best relationship with your customers. (And if your employees do seem friendly enough, do they do that all the time, or is it just because you're around to watch?)
 
Not sure if your people are showing their smile? We can help you find out -- and check out all sorts of other customer-service opportunities in the process. Call us toll-free at 866.870.1251.
Shopper Reward:  Shopper of the Month
 
Or, Shopper of the Months, to be exact. We've been so busy serving customers we missed a month in announcing the winners. But we still handed out these bonuses and want to publicly thank both of these sterling mystery shoppers.
 
This month's Exemplary Shopper of the Month, Anoush (SA3383) lives in Tujunga, CA and has been the San Fernando Valley for us for more than a year. She says she enjoys helping our clients improve their service (and we know the clients are grateful for her help).
 
Last month's Exemplary Shopper of the Month was Peter (DC2587), who lives in the San Francisco Bay Area. Peter has been shopping for us for three years now, and says he especially likes to shop our restaurant clients. 
 
Thank you, Peter and Anoush, for helping our clients provide the best in customer service and satisfaction! 

 

Client Spotlight: Granville Casual Gourmet Cafe

We couldn’t be happier to be working with Granville Restaurants. Since their opening, they've been one of our favorite places to eat here in downtown Burbank. Their gourmet sandwiches, soups, salads and more are both delicious and affordable.
 
And everybody at Granville is 100% committed to providing great customer service, which is something we're always looking out for. 
 
The only way to make Granville even better? Open another location -- which they just did.
 
Their second location, launched as part of the amazing Americana at Brand (from Rick Caruso, developer of The Grove), is a sensation. Now everybody in Glendale is learning what we've already known about Granville's fresh, delectable food.    

If you find yourself in or around the Burbank Town Center or visiting The Americana at Brand in Glendale be sure to pay them a visit.  You will not be disappointed.

 

Let us know what you think! Email us at info@dynamic-advantage.com. We’d love to hear from you.

Dynamic Advantage | 866.870.1251 (toll free) | info@dynamic-advantage.com

Visit www.Dynamic-Advantage.com to sign up for The Dynamic Dispatch every month, jammed with resources, articles, and tips on boosting sales with great customer service.
 
 
 
Dynamic Advantage
356 East Olive Ave #118
Burbank, CA 91502

Phone:
866.870.1251 (toll free) 818.238.1251

Online:
Dynamic-Advantage.com