Welcome to the August 06 edition of The Dynamic Dispatch, the email newsletter of Dynamic Advantage.
 
We bring you better customer service.
 
Visit our online archive for past issues stuffed with tips and tools to improve customer service and sales.
 
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This Month’s Dispatch Data

Service call: maximizing your marketing


Why are so many marketing companies bringing us in to help improve their clients’ customer service?

Because all the marketing in the world won’t help your company if your quality is poor and your service is lacking. Every customer can see right through the advertising to what’s staring them in the face.

We’ve seen it all, from restaurants with dirty windowsills, stained uniforms, slow service, and actual bugs in the menu, to stores with mispriced items, clueless cashiers, and dangerous walkways.

We’ve also seen great examples we all could learn from:  helpful staff, courteous customer-service reps, clean, bright restaurants and stores, and friendly suggestive selling.

We help marketing companies monitor their clients’ offerings and make informed decisions about whether to adjust the marketing or the offering. Some of our marketing partners discover gold in our reports – instances where the client is so much better than the competition, which become key marketing points.

Whether you’re doing your own marketing or working with a marketing firm, your claims are only as valid as the truth. We’ll help you sift for the truth, make improvements, and work with your marketing to boost your sales.

Ready to bolster your marketing? Call us toll-free at 866.870.1251.

Tips & tools: suggestive selling
Just because your customer thinks he (or she) is finished buying, that doesn’t mean you need to agree. Especially since suggestive selling – making that last pitch to buy one more item – is one of the best ways to boost your bottom line.

We’ve all seen suggestive selling in action. “Did you find everything you were looking for?” is one question cashiers at supermarkets often ask. The question is not just helpful; it also implies that, of course, someone will help you find that additional item for you to purchase.

Other good suggestive selling techniques for salespeople and cashiers include:

        • Promoting specials. “We’re having a special on that – if you buy two, you get one free.”

       • Suggesting alternatives to out-of-stock offerings. “I’m sorry we don’t have that, but we do have this, which works as well or better.”
 
        • Suggesting add-ons. “Do you need a [product] to go with that?”

We all know that the key to business success is repeat business. Suggestive selling is like getting the same customer to do repeat business right away. And best of all, it costs you nothing.

Are your cashiers and salespeople performing suggestive selling? Contact us.
We can help monitor your program and provide ways to increase sales.
 

Exemplary Shopper of the Month

Our Exemplary Shopper of the Month, TR3441, shops in San Diego County, CA for us. Aileen (whose last name must remain a mystery) has been shopping for Dynamic Advantage for over a year now and says she especially enjoys shopping Trader Joes locations for us. Thank you from all of us, Aileen – we love TJ’s, too. Congratulations on being Exemplary Shopper of the Month.   
 

Let us know what you think! Email us at info@dynamic-advantage.com. We’d love to hear from you.

Dynamic Advantage | 866.870.1251 (toll free) | info@dynamic-advantage.com

Visit www.Dynamic-Advantage.com to sign up for The Dynamic Dispatch every month, jammed with resources, articles, and tips on boosting sales with great customer service.
 
 
 
Dynamic Advantage
356 East Olive Ave #118
Burbank, CA 91502

Phone:
866.870.1251 (toll free) 818.238.1251

Online:
Dynamic-Advantage.com