Stefan Doomanis, President

Stefan Doomanis grew up in the customer research and retention industry, tagging along on shops as a child with his father, working in the office and attending industry conventions. An accomplished entrepreneur, Stefan started his first business in high school and joined his family’s corporation in 1994. As president of Dynamic Advantage, Stefan is the visionary behind each unique customer-centric “mystery shopping” experience integral to the company’s success. He has extensive experience in multi-national and multi-location customer retention programming, competitive intelligence, and customer experience consulting, and frequently consults on client engagements across the U.S., Asia, and the Middle East. He sits on the board of the Mystery Shopping Providers Association, the professional trade association representing the industry worldwide, as well as numerous other charitable boards. He is also a member of the Burbank Chamber of Commerce, the Better Business Bureau, the Campbell Hall Alumni Association, and numerous other community associations.

His hobbies include vintage sports cars, family and friends.

Cherie Doomanis, Vice President

Cherie Doomanis is an alumni of the California State University, Northridge, and immediately after school began her career in the customer research and retention industry. She has a substantial customer service knowledge base and is able to address industry specific concerns such as brand compliance, quality assurance and guest experience. Her clients include restaurant and retail chains, grocery stores, automobile dealerships, banks, hotels and more – with both regional and worldwide locations. Cherie is passionate about the industry and helping clients achieve growth.

In her spare time, Cherie likes to indulge her interests in art history, whether it means getting to a museum or just perusing the local antique store. And, these days, her favorite thing to do is to figure out fun activities for her son, Peter.